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Strategy

Where the market is heading, what AI really changes, and why technology is never the strategy itself.

How a company stays relevant: the market, the customer of tomorrow, and what AI does and doesn't change. A tool is never the strategy.

Articles
7
Reading time
52 min
Other topics Under the hoodBuildingTeams Follow via RSS

All articles

2026

  1. Series · 2 parts25 min in total

    Can a conversation be a travel channel?

    We built a full AI travel interface from scratch, not to say we do AI, but to test whether a conversation can be a real channel for personalised travel. Part 1 is the why, part 2 the how.

    1. Part 1 · The problem We built a full AI travel interface from scratch, not to say we do AI, but to test whether a conversation can actually be a meaningful channel for personalized travel. This is what it took, why a plugin will never get you there, and why most AI chatbots are just expensive search bars. 10 min read
    2. Part 2 · The build The technical deep-dive into how we built Joy: a RAG pipeline with vector search and reranking, a memory system that took four iterations, and the UI/UX decisions that make a 25-second response feel more instant. 15 min read

2025

  1. Let’s Stop Talking About AI (and Start Solving Real Problems)

    This article explores why AI should be treated as a tool, not a strategy; why hallucinations are mathematically inevitable in current generative models; and why true progress starts with solid architecture, ownership, and clear thinking and not with chasing hype.

    Strategy7 min read

  2. Web 4.0 and the autonomous web: The rise of AI-driven customers

    I call this the autonomous web: a world where AI assistants don’t just retrieve information but act as independent digital consumers serving their Humans. And businesses that fail to prepare for this shift are at risk of becoming invisible in this generation of digital commerce.

    Strategy6 min read

  3. The AI revolution: how 333travel stays relevant in an AI world full of possibilities

    The world is changing rapidly. With the rise of AI models like ChatGPT, ClaudeAI, and Gemini, access to data and insights is easier than ever. Companies with no expertise in travel try to enter the market by leveraging other people's content with these technologies. But what sets 333travel apart?

    Strategy6 min read

2024

  1. Why "AI" caught you by surprise

    Explore the AI (r)evolution. Discover how intent understanding transformed AI, from Flow.ai to ChatGPT, transforming the digital world in steps. Dive in for my own unique insights!

    Strategy5 min read

  2. 2019 - Blast from the past: How 333travel is revolutionizing the Travel industry

    Discover how 333travel's AI 'Joy' redefines customer interaction back in 2019, blending AI's intent understanding with personal touch. A game-changing journey in AI-led travel solutions!

    StrategyBuilding8 min read

2023

  1. From Traditional Businesses to DAOs: Opportunities for Product Owners

    I am already for a while intrigued by transforming a business into a DAO (Decentralized autonomous organisation). Thinking of my role as a Product Owner i thought of a way that can work very well when transforming a part of our business into a DAO

    StrategyTeams10 min read